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Sitemap Sep-Archive-05 Google Launches New Blog Search Tool

Google Launches New Blog Search Tool  

Search giant now offers way to search online journals.
Google has launched a blog search feature, as it seeks to go head-to-head with archrival Yahoo! in the booming blog market.

Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore the blogging universe more effectively, and perhaps inspire many to join the revolution themselves, reads a frequently-asked-questions FAQ page on the new service.

Google's tool is designed to find listings beyond those published through its own Blogger.com service by searching blogs that publish feeds via RSS or Atom. The feeds are checked frequently for new content, Google said on its website.

The new search service, called Blog Search, went live in test beta form. Users can access it through various Web addresses, including one through Google and one through Blogger.com.

The new tool can be accessed at http://blogsearch.google.com or Blogsearch.google.com, Search.blogger.com, as well as through the Blogger.com Dashboard and the Navbar of any Google BlogSpot blog, Google said on its site. The service is the same in all locations, though the Navbar method features two buttons, one that allows people to search for text in the blog they are currently viewing, and another that requests a search of all blogs indexed.

The appearance of the new Google tool, which catalogs the latest blog postings by looking at the Web feeds they generate, also makes it more likely that two other tech powerhouses and fierce rivals, Yahoo Inc. and Microsoft Corp., will develop a similar feature.

Microsoft's next operating system, Vista, is supposed to feature built-in tools for Really Simple Syndication, or RSS, and Atom - the two most widely used techniques for letting people subscribe to Web feeds to keep abreast of the latest postings on blogs and news sites.

Searches Many Languages
Blog Search does not limit its searches to Google's own Blogger service. The index, which is continually updated, covers blogs written in English, Chinese, French, German, Italian, Japanese, and Spanish, according to the FAQ.

Users can perform basic searches by entering keywords, or they can run advanced searches in which they specify such parameters as searching within a specific blog or within blogs written only in a particular language, title or by a specific person, according to the FAQ.

The Mountain View, California, company's new blog search also gives users the option of subscribing to search results via syndication feeds, such as RSS Really Simple Syndication or Atom. This means that if someone searches for Hurricane Katrina, Google's blog search lets that person add a feed in a news aggregator of choice, such as ="external" src="http://www.bloglines.com/">Bloglines, and be alerted whenever Google's blog search indexes a blog posting that matches the same query term.

Over the past two years, blogs have become an increasingly popular vehicle for sharing opinions and information, sometimes breaking news and more often prodding the mainstream media into reconsidering how it has handled some big stories.

Google, Yahoo and Microsoft's MSN already had been indexing blogs in their general search engines, but the broad approach reaps results that often buries blog links or points to outdated information.

Google's expansion, coupled with the likely invasion of Yahoo and Microsoft, could spell trouble for the early specialty engines that have helped bolster blogging in its early stages. Besides Technorati, this group includes Feedster, IceRocket and DayPop.

By focusing exclusively on blog feeds, Google theoretically will be able to deliver fresher and more relevant results.

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