Vacationhomerentals.com is an online portal which is in the business of providing rental vacation homes in various locations. They facilitate search of vacation home rentals in the United States, Europe, the Caribbean, Mexico, Canada and Asia through user-friendly and comprehensive services.
Sticky Situation:
The website of Vacationhomerentals.com had been optimized initially. However, due to growing
competition, it had to be further optimized so that it perfectly matched the search engine
requirements. Therefore, with a view to increasing the traffic on their site, they needed
the services of an efficient SEO company. Research proved to them that ePromotionz is one of
the best SEO companies in the world. Our high ranking on the search engines further
convinced them, and they approached us in early May ’05. This is exactly what Mr. Tom,
the contact person who coordinated with through the entire project had to say to us
the moment they got in touch with us:
“Even though I know we're doing some things well, the reason we're looking for SEO
help is basically because when you type "vacation rentals" into Google,
we're nowhere to be found. We've been live for 9 months now and think we
should be doing better than we are.”
Results:
The initial strategic analysis of this situation was carried out by the SEO head Nixan Crasto,
and the entire project was subsequently handled by the entire SEO team. It came to their notice
that the whole site of Vacationhomerentals.com is database driven, so it was not possible
to manually edit the keywords or the other Meta tags. Therefore, the SEO team resorted to
the following actions: Pointed a few one way back links with optimized anchor text,
Created Meta titles and Meta tags that matched with search engine requirements,
Optimized on-page factors and submitted to various primary directories, Suggested the
client to generate keyword-rich content on the homepage. The changes were passed on
to the webmaster of Vacationhomerentals.com, who uploaded the changes.
As a result, Vacationhomerentals.com started to see the results within the first two months
and the site ranked 13 in the Google rankings for “Vacation Rentals”.
| Search | |
| Luxury Vacation Home Rentals | # 4 |
| Anchorage Alaska Rental Homes | # 10 |
| Rehoboth Delaware Vacation Condo | # 8 |
| District of Columbia Vacation Rentals | # 11 |
| Long Beach California villas | # 24 |
| California Vacation Rentals | # 26 |
| Mystic Connecticut Vacation Homes | # 27 |
| Eureka Springs Arkansas Rental Homes | # 20 |
| Search | MSN |
| vacation rentals | # 17 |
| rental villas | # 26 |
| rental condos | # 28 |
| vacation home rentals | # 1 |
| vacation rental homes | # 2 |
| Alaska Vacation Rentals | # 4 |
| Delaware Vacation Rentals | # 19 |
| Georgia Vacation Rentals | # 21 |
| Connecticut Vacation Rentals | # 22 |
| Arkansas Vacation Rentals | # 24 |
| Alabama Vacation Rentals | # 18 |
| Search | YAHOO |
| Rehoboth Delaware Vacation Condo | # 1 |
| Gulf Shores Alabama Rental Homes | # 2 |
| Anchorage Alaska Rental Homes | # 5 |
| Long Beach California villas | # 9 |
| find vacation rental homes | # 10 |
| Kauai Luxury Rental Homes | # 13 |
| District of Columbia Vacation Rentals | # 1 |
| Eureka Springs Arkansas Rental Homes | # 6 |
