Res Avenue,
India's first multi-lingual Internet Reservation System with
an in-built Multi-currency, Multi-Payment Options, Payment
Gateway Solution, launched in May 2004, has made it
possible for the hotel industry to sell their room inventory
online, making it one of the fastest growing Hospitality
Solutions available today. Resavenue software plays
a pivotal role in maximizing online hotel reservations.
Resavenue's online hotel reservation software helps
hotels get business through easy online hotel bookings.
It provides direct access to consumers and trade partners
and helps in faster inventory offloads. Resavenue's
online hotel reservation software saves customer’s time
and administration costs of the hotel.
Sticky Situation:
Resavenue realized the importance
of online hotel booking and estimated the positive impact
it could have in terms of revenue in the hotel industry.
Online booking could ensure easy flow of customers to
hotels. Resavenue had made a mark in the hotel industry
in the home town. It wanted to widen its area of service
by catering to the needs of the hospitality industry
in the overseas market. Experts at Resavenue were conscious
about the fact that to increase online booking it had
to make more people know about it. The best way, it
perceived was to market online. That is how search engine
optimization and Ebrandz came into picture.
Results:
After tying up with Ebrandz, online
hotel booking saw a new phase. Online hotel booking
grew by leaps and bounds after Ebrandz implemented its
SEO services. Experts initiated SEO efforts when the
Resavenue website was in a developing stage. Right from
Meta tags optimization to link campaigns entire gambit
of SEO services was put into use to make the site visible
on leading search engines like google, yahoo and msn.
The tie up helped in building the Resavenue as a brand
in international market. Online hotel booking is currently
enjoying the targeted traffic of at least 5 clicks of
unique visitors on regular basis.
Activity By Month
| Search |
Google |
| hotel booking software |
# 28 |
| hotel reservation software |
# 7 |
| online hotel booking |
# 24 |
| online hotel reservation software |
# 6 |
| Search |
MSN |
| hotel booking software |
# 5 |
| hotel reservation software |
# 1 |
| hotel reservation system |
# 29 |
| internet hotel booking |
# 6 |
| internet hotel reservation |
# 9 |
| online hotel reservation |
# 5 |
| online hotel reservation software |
# 1 |
| Search |
YAHOO |
| hotel booking software |
# 2 |
| hotel reservation software |
# 1 |
| online hotel reservation software |
# 1 |
| online hotel reservation |
# 9 |
