Programming
Believe us when we say that we have seen very good sites destroy their
chances for good search engine rankings because of the extremely shoddy
way in which programming is carried out. While most small websites
have reasonable programming the major problem lies in BIG multinational
corporate websites. The Programming logic is mind baffling and the
biggest mistakes commited are in visitor tracking areas. Even now
session ids tracking in website urls are a thing which major search
engines like Google do not recommend. But this is not the only concern.
Other issues which create problem include using unknown filename extensions
and improper coding and application database design for Dyanmic websites.
A Real Example :- As we said one of our client was a Big
corporate site. The site was well made but the programming was hampering
the performance of the site for some major keywords. We had a very
very long chat with the client and after considerable reluctance
they agreed to change the way their programming was done. The result
was seen in a month's time as the pages started ranking on very
important queries which had more than 7 million search results.
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