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PPC Management (Pay Per Click Campaign
Management Services)
Google Adwords
and Overture are the two major PPC engines. Our PPC Management
Campaign essentially consists of 8 salient features. These features
will provide comprehensive overview of your PPC campaigns. The most
popular Pay Per Click engines are Google Adwords select and Overture.
Pay Per Click Campaign Salient Features:-
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Keyword Research:- We do extensive research on your
market and come up with lists of all potential keywords that
will highly benefit you. |
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Keyword Selection:- We eliminate certain keywords,
which have a potentially low Return on investment. Typical example
of such keywords would be the key phrases that include the word
"Free" in them. This essentially means that the mentality
of the person searching the Internet is not to spend money.
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Attractive Ad Copy:- We create attractive, salable
ad copy, which will increase the probability of a click from
the search engine traffic. |
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Traffic Analysis:- We analyse the traffic coming to
the website - the paths they follow and their exit routes. This
helps us in finding any anomalies (if present). |
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Bid Management:- We have an initial consulting session
with you, whereby, we decide upon the bid rates. Based on these
rates we optimize each Ad groups, so that they yield maximum
returns. |
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ROI Calculations:- We calculate the Return On Investment
for your keywords. This data is invaluable, because in 3 months
time you will have an extensive database of maximum performing
keywords for your site. |
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Campaign Reporting:- We will give weekly reports of
the campaign and over a period of time we will analyze these
reports. |
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Campaign Tweaking:- Based on the reports we provide,
we will further tweak the campaign to increase the return on
investment by adding or deleting certain Ad groups or under
performing keywords. We may also run multiple Ads of same keyword
by rephrasing the same to target some specific audiences. |
If you are interested in our PPC services please use this form to
fill the details and we will get back to you.
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