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Sitemap Aug-Archive-05 Google Launches Phase 2 Of Longer Adwords Text Beta Programme

Google Launches Phase 2 Of Longer Adwords Text Beta Programme  

Over the past several months, Google have given a small number of advertisers the ability to run longer ad text up to 200 characters on the Google Network. They have recently started inviting others to participate in phase-2. They hope to begin the beta test in mid-August and may continue it into October.

Invited advertisers will be able to enter up to 200 characters in the description field that should be similar to the description that currently exists. The title, Display URL, and Destination URL of the ad will remain the same.

You can then monetize and enhance your content pages by displaying relevant Google ads that match what visitors are looking for on your site. Try Google’s advertising programmes. Google will alternately show the regular ad text with the longer version of the text. They also plan to experiment with slight layout variations of the longer ad text in order to determine which layout design perform best.

Charges are the same when someone clicks on an ad no matter it is of which version. The Click-Through-Rate of the longer creative excludes from Quality Score calculations and will not affect regular ads' ranking either positively or negatively.

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