| Mobilesmarts
Client: Mobilesmarts through
its online store offers various add-ons for the existing
mobile brands. Easily downloadable mobile games and
ringtones have enabled Mobilesmarts.com to penetrate
and skim the cream from the most demanding and competitive
wireless industry.
Sticky Situation: For any real estate (online
or traditional) that intends to flourish and lead the
industry in which they are operating, the foremost factor
to consider is building visibility of their store.
Mobilesmarts sensed that their website was lacking
search engine visibility for the general terms that
their targeted prospects would be keying in the search
box. The website’s inability to be found when users
were querying very general terms that applied to their
marketplace (without including their brand name) was
preventing them to reap the most from its virtual store.
The site required strong online presence to increase
its traffic. This objective could be achieved only through
search engines. Search engines do not position a site
on top, unless it complies with search engine algorithm.
In order to make it search engine friendly, all that
the site needed was search engine optimization.
Results: After understanding clients’ goal,
team of ePromotionz initially performed extensive research
to capture the search behavior of the client’s target
audience and identified the general keyword phrases
that would drive the most traffic to the client’s website.
The team then updated the Meta tags of the client’s
web site, optimized on-page factors, developed link
popularity and submitted the site to major search engines
and directories as well as secondary search engines
and directories. The outcome of the efforts was better
rankings, skyrocketing traffic and ultimately increase
in revenue. |
