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Link Development
In simple real life terms link development means that how many people
on the web know you. Just as how many people know you in the society
deems you social popularity, the number of links to your web site
helps search engine understand your site's popularity on the web.
The popularity of a site is a very important part of search engine
rankings and hence if you are competing in any competetive area then
link development is a must for your website. Many a times link development
is what differentiates a site from top 10 with others.
A Real Example :- We do link development for all of our
clients. A very recent example was of a corporate Client which had
group of resorts. The site was getting hits but most of it were
by their Brand name. Hence only those people who were aware of their
identity in offline world were coming ot their site. Hence we did
a link development campaign for them and the results were that the
site now gets sufficient traffic from around the world for specific
terms which has helped them increase their online reservations.
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