| The Leela Group of Hotels
Client: The Leela
Palace and Resorts was renowned by Forbes Magazine
as one of the best New Business Hotels. They have established
a global leadership position in the luxury hotel and
resort industry by offering premier locations, elegant
facilities and personalized service to the world's most
discerning travelers.
Sticky Situation: Brand name 'The Leela' was getting plenty of hits through search engines but
it was missing out on specific search queries that were
used by scavenger to do hotel reservations. Recognizing
the fact that only keyword “the leela” was not enough
to skim the cream in the hi-tech economy; The Leela
approached us to help them pull off in the competitive
market place.
Results: eBrndz with its expertise in keyword
analysis and other facet of search engine optimization
has helped the site to show up for those search terms
that TheLeela.com had gone astray.
Search for “hotels in India” in Google and you will
find The Leela on the top. Since then, the website of The Leela Palace and Resorts has been encountering
increase in traffic which subsequently facilitated them
achieve the goal of being a market leader in the hospitality
industry. |
