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Google Adwords Tips and Information
Started in February of 2002 Google's
Adwords Select has quickly gone on to become one of the
most popular Pay Per Click service. The reasons for this are manifold.
Google search engine has now become a de facto standard in search,
and is a very widely recognized brand. Also Google is one of the
top 4 trafficked site on the internet today. The setup is easy,
produces results within minutes, drives quality and focused traffic
(based on the keywords selected) and can be monitored and tweaked
to its fullest extent (24hrs X 7 days) by the Adwords management
interface provided. Also unlike many other Pay Per click engines
there are no hidden fees, and can be started by just paying $5 as
initial setup cost. There are no minimum monthly amounts which you
have to spend. And the program has extensive advanced features.
One such feature is the Daily spend which allows you to limit or
budget your campaign on a daily basis. Hence you can feel safe as
to all your monthly budget does not get evaporated in a single day.
Also another unique feature is that the position of the Ad depends
not only on the money you bid on the keyword but it's a multiple
of your bidding amount and your Click through rate (CTR). Hence
if you are bidding less but your Ad receives higher CTR than your
competitor then chances are your Ad will be placed above him. This
prevents Mr. Moneybags from dominating or muscling your bid amounts.
Google Adwords Salient features :-
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Brand
Name & Traffic - one of the top 5 trafficked websites
on the internet and also a very well known international
Brand name. |
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Strong
and growing distribution network not only from their
own Google sites but also through affiliates like America
Online, Ask Jeeves, Earthlink, Lycos Canada, Netscape,
Compuserve, AT&T Worldnet, Disney.com, FamilyFun.com,
Go.com and Movies.com and NYTimes.com. |
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Ads on
Google AdWords Select are ranked on the page based on
a formula of cost-per-click times the click-through
rate i.e. position = CPC X CTR which enables an ads
rank to improve without costing more. Hence Creative
ads can indirectly increase the ad's rank. |
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Automatically
reduces costs to the lowest price needed to maintain
position. |
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Signup
process for process takes less than 15 minutes and ads
go live instantly. |
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No minimum
monthly spend and no monthly fees. |
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Geo targeting
allows advertisers to target advertisements to over
225 countries and 6 languages with support for 6 international
currencies. |
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AdWords
Select enables advertisers to specify daily budgets
for their campaigns. |
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Only
bills advertiser after a user clicks on their ad. |
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Can activate
multiple ads per ad group to test the effectiveness
of different creatives. |
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Advanced
tools like Power posting which allows advertisers to
Tweak the performance of the campaign by checking the
various keywords matches like “Broad match”,
“Exact match”, “negative match”
etc. |
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Offers
an advanced keyword research and suggestion tool to
the Advertisers. |
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Offers
Campaign tracking to the advertisers so that they can
track the Return on investment(ROI) for various Keywords. |
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Conclusion :- Google Adwords select is a highly
recommended Pay Per Click service which can be used to drive targeted
traffic towards your site. If you would like us to manage your Google
Adwords campaign then please use this form to fill the
details and we will get back to you within 24 hours.
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