Box.net is in the business of providing low cost online storage space that enables customers to store online important files, video clips, music files, photographs, and more… Launched in 2005 with the purpose of providing users with easy to use online storage solution, Box.net aims to provide its customer to access the data from any part of the world.
Sticky Situation: With such an innovative concept and complete dependence on virtual space, it was not too late for the management team of Box.net to recognize the importance search engine marketing. With a view to achieve set objectives, Box.net needed top rankings on all the major search engines for highly competitive keywords like online storage, online file storage and file storage. Aaron Levie, Development and Marketing Head at Box.net, after researching on search engines, got acquainted with our services and made contact with ePromotionz in August ’05 with the objective of getting a solution to their requirement of high organic search engine ranking.
Results:
The SEO Head of ePromotionz, Nixan Crasto, tactically evaluated the situation faced by Box.net.
Their website lacked content. It had no Meta titles or Meta tags. Although the site had
better Link Popularity, it required Anchor Text Optimization. Based on the planning,
the SEO team at ePromotionz then implemented the most appropriate approach. We pointed a
few one way back links with optimized anchor text. Meta titles and Meta tags matching
the search engine requirements were created. We optimized the on-page factors and submitted
these to various primary directories.
As a result, Box.net saw remarkable results for one of its highly competitive keywords
in the very first month. And in the following months, Box.net is on the top spot for all
the competitive targeted keywords. This has resulted in an unimaginable boost of visitors
to the site… The visitors have increased by a whopping 200%!!
| Search | |
| RSS File Sharing | # 3 |
| Gigabyte of storage space | # 4 |
| File storage | # 6 |
| Online File Storage | # 5 |
| Online storage | # 8 |
| Share files online | # 9 |
