Payperclick Articles
and Advice
Other than the organic listings
in search engines there is another form of Search
engine placement which is known as PayPerClick
and as the name suggests you have to pay to the
search engines as and how you get the traffic
through search engines. Most major PayPerClick
engines have their own affiliate network on which
they deliver the ads. PayPerClick are in reality
"Ads" which are displayed when someone
searches for keywords related to your industry.
You can bid on those keywords to get targetted
traffic. In general some points that you should
be concerned about before seelcting any PayPerClick
engine are :-
1) Traffic Partners :-
It sounds great when a PayPerclick Search engine
announces amazing traffic. But you should be cautious
as to where the traffic is coming from. Many a
times there are scam operators out there which
get "free mentality traffic". The bulk
of search traffic is given initiatives to search
and are not real buying traffic. Hence an analysis
of the PayPerClick search engine and its affiliate
network is very important.
2) Features :- Many search
engine have features whereby you can Tweak the
various aspect of the PayPerClick traffic. Geotargetting
allows you to target particular areas whereas
Grouping of keyword allows better management of
the Keywords. Some PayPerClick engines have relationships
with Shady partners which serve Popunder windows
to unsuspecting users. Beware of such untargetted
traffic. Also Context advertising is a very new
feature these days in search engines. Not many
are thrilled by this and hence ability to opt
out of such traffic should also be an option.
3) Power tools :- A very
basic tool to be provided is the keyword research
option. This helps in getting a better idea of
keywords. It must be kept in mind that the mentality
of searching traffic across all engines would
not be same. Hence the keyword research which
can target particular keywords of the PayPerClick
network would be helpful. Add to that the various
control Panel management tools like campaign tracking
and ROI conversions which help in a better ROI
analysis.
4) Comany Track Record
:- Generally a sound service
record helps in establishing a trust towards the
PayPerClick search engine. Some shady PayPerClick
engines have a habit of throwing nasty surprises.
Hence a PayPerClick search engine with good track
record and history is invaluable.
Some of the most important PayPerClick
engines are :-
1) Overture
2) Google Adwords
3) Go Click
4) Ah-Ha (Enhance)
5) Espotting
6) LookSmart
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